How we achieved 166% MoM NGO growth in an ESG marketplace

Early concept focused on a mission marketplace connecting companies and NGOs, with built-in recognition and verifiable ESG contributions.

This phase helped validate demand and reveal adoption friction, which later shaped the platform pivot.

Scaled the marketplace supply side by building a network of 150+ nonprofits onboarded across Portugal.

Each organization brings unique missions and causes, creating a diverse ecosystem of volunteering opportunities. The platform connects these nonprofits with corporate partners and volunteers, enabling real-time matching and activation.

Enabled 80+ corporate volunteering missions and opportunities, available both remotely and on-site.

These missions range from skills-based volunteering to hands-on community work, allowing companies to engage their teams in meaningful impact activities that align with their ESG goals and employee interests.

Built real-time dashboards tracking participation and impact to provide companies, nonprofits, and volunteers with visibility into their ESG activities and volunteer engagement.

Company dashboard: Track active volunteers, volunteer hours, mission completion rates, and partnership metrics for corporate ESG reporting

The impact certificate gives organizations a verifiable snapshot of their ESG activity.

It aggregates real participation data. Volunteers, hours, missions, supported SDGs, and geographic reach. All generated directly from platform usage.

This removed manual reporting and made impact easy to communicate and share.

The impact resume captures individual contributions in one place.

It shows missions completed, skills applied, organizations supported, SDGs impacted, and time invested. Built from real activity, not self-reporting.

This helped make impact visible at a personal level and encouraged repeat participation.